A realistic plan has to be put in place for franchises like the Florida Panthers, they have cut staff and their operating budget to the bone and have taken to giving away tickets "free" in hopes your visit may entice you to pay the required 5 bucks to come back and actually see a game. A few websites were I know some people working Spector's Hockey, Hockey Buzz have been approached by the Panthers
PR reps in hopes that they would give away tickets. Amazingly in direct contradiction to this Gary Bettman was quoted as saying the franchise was "fine".
The Atlanta team is in similar trouble and is currently shedding all un-necessary staff, rumours persist that they would even part with Ilya Kovalchuk if the right package of talent with "cheap salaries" was to be offered.